Credits: Zack Nani / Wikimedia Commons — CC BY-SA 3.0.
In just a few years, Lucas Hauchard, better known by the pseudonym Squeezie, has become a must-see figure of the new generation. At just 28, he rules over an impressive digital empire: 19 million subscribers on his YouTube channel, 4.8 million on his secondary channel Squeezie Gaming, 8 million on Instagram, not to mention his statue at the Grévin Museum. With his dazzling smile and angelic face, Squeezie has risen to the rank of second-biggest YouTuber in France. From his videos to his clothing brand, let’s retrace the journey of this Gen Z star.
Squeezie’s Beginnings And Rise
Born on January 27, 1996, in Vitry-sur-Seine, Lucas Hauchard discovered a passion for gaming at a very young age. In 2008, at age 12, he began posting gameplay videos on YouTube.
His first video, uploaded at 15, marked the start of a meteoric rise. Thanks to his energetic style and sharp humor, Squeezie quickly stood out. His Let’s Play video series, in which he comments on his video game sessions in a laid-back and often humorous tone, attracted a wide audience.
At 17, he had already reached one million subscribers. He thus became the youngest French person to cross that threshold, while also earning his high school diploma.
The choice of his pseudonym, "Squeezie," is almost anecdotal, inspired by the song Squeeze It by Tiësto and DJ Frank E. That pseudonym would quickly become synonymous with success on YouTube.
Varied Content And Constant Innovation
Surviving online for more than ten years is a rare feat for a content creator. Trends change, norms evolve, and the audience gets older. Yet Squeezie has managed to keep reinventing himself ever since launching his channel in 2011.
In addition to gaming videos, he produces comedy sketches and challenges. He also makes musical parodies and collaborations with other YouTubers and celebrities. Among his most popular content, his strange-story videos, told with a keen sense of storytelling, are especially popular. In 2016, he even lent his voice to a seagull in the film Bob l’éponge.
This ability to explore new formats has allowed him to retain his audience while attracting new subscribers.
Impressive Numbers And Undisputed Influence
In June 2018, Squeezie became the second most-followed French YouTuber with more than 11.5 million subscribers, surpassing Norman, but still behind Cyprien.
Today, with more than 19 million subscribers and billions of total views on his YouTube channel, Squeezie is one of the most influential content creators in France.
He is also active on Instagram and Twitter, where he shares moments from his daily life. Although he was unseated by Tibo InShape last June, his impact remains undeniable.
Side Projects And Diversification
Outside of YouTube, Squeezie has taken on several other projects. In 2020, he co-hosted a radio show on NRJ, drawing listeners into his offbeat world.
He has also produced music albums, such as Oxyz in 2020, and created a clothing line, Yoko, with his brother Florent, blending Japanese culture and streetwear.
In 2014, his online activities earned him nearly 100,000 euros. In 2017, he published his biography Tourne la page with Michel Lafon. In 2018, he took a stand against bullfighting, and in 2022, he launched GP Explorer, an F4 race on the Bugatti circuit at Le Mans, bringing together 22 streamers and YouTubers. In January 2024, he is featured in the documentary Squeezie: Merci Internet, directed by Théodore Bonnet and released on Amazon Prime Video.
Private Life And Personality
Squeezie is very private about his personal life. While he made his first relationship with Gwenn, aka Sweetie, public, he now prefers to keep his partners’ identities secret. He has been in a relationship since 2021. As for his income, the YouTuber admits he "makes a very good living" without saying more.
He is also known for his pets, especially his dog Natsu and his cat Jumbo, who often appear in his videos.
Awards And Cultural Impact
Squeezie has been recognized several times for his work, including at the NRJ Music Awards in 2020 and the Web Video Awards. His impact on popular culture is undeniable. Squeezie has transformed how content creators are perceived in France.
Far more than just a YouTuber, Squeezie is a true cultural phenomenon. Thanks to his creativity, humor, and ability to reinvent himself, he has attracted an enormous and diverse audience. Beyond his personal successes, he has inspired many young people to pursue their passions.