In a few years, Lucas Hauchard, better known by the pseudonym Squeezie, has become an essential figure of the new generation. At only 28 years old, he reigns over an impressive digital empire: 19 million subscribers on his YouTube channel, 4.8 million on his secondary channel Squeezie Gaming, 8 million on Instagram, not to mention his statue at the Grévin Museum. With his radiant smile and angelic face, Squeezie has risen to the rank of the second YouTuber in France. From his videos to his clothing brand, let’s trace the journey of this Generation Z star.
The beginnings and rise of Squeezie
Born on January 27, 1996, in Vitry-sur-Seine, Lucas Hauchard discovered a passion for gaming at a very young age. In 2008, at the age of 12, he began publishing gameplay videos on YouTube.
His first video, posted at 15, marked the beginning of a meteoric rise. Thanks to his dynamic style and sharp humor, Squeezie quickly stood out. His series of Let’s Play videos, where he comments on his video game sessions with a relaxed and often humorous tone, attract a large audience.
At 17, he already reached one million subscribers. He thus became the youngest Frenchman to cross this threshold while obtaining his ES baccalaureate.
The choice of his pseudonym, "Squeezie," is almost anecdotal, inspired by the song Squeeze It by Tiësto and DJ Frank E. This pseudonym would quickly become synonymous with success on YouTube.
Varied and always innovative content
Surviving online for more than ten years is a rare feat for a content creator. Trends pass, codes evolve, and the audience ages. Yet, Squeezie has managed to constantly renew himself since the launch of his channel in 2011.
In addition to gaming videos, he produces humorous sketches and challenges. He also creates musical parodies and collaborations with other YouTubers and celebrities. Among his most popular content, the strange story videos, narrated with a keen sense of storytelling, captivate. In 2016, he even lent his voice to a seagull in the movie SpongeBob.
This ability to explore new formats has allowed him to retain his audience while attracting new subscribers.
Impressive numbers and undeniable influence
In June 2018, Squeezie became the second most-followed French YouTuber with over 11.5 million subscribers, surpassing Norman but remaining behind Cyprien.
Today, with over 19 million subscribers and billions of cumulative views on his YouTube channel, Squeezie is one of the most influential content creators in France.
He is also present on Instagram and Twitter, where he shares moments of his daily life. Although he was dethroned by Tibo InShape last June, his impact remains undeniable.
Side projects and diversification
Outside of YouTube, Squeezie has embarked on several other projects. In 2020, he co-hosted a radio show on NRJ, immersing listeners in his quirky universe.
He has also produced music albums, such as Oxyz in 2020, and created a clothing line, Yoko, with his brother Florent, blending Japanese culture and streetwear.
In 2014, his online activities earned him nearly 100,000 euros. In 2017, he published his biography Tourne la page with Michel Lafon editions. In 2018, he campaigned against bullfighting, and in 2022, he launched the GP Explorer, an F4 race on the Bugatti circuit in Le Mans, bringing together 22 streamers and YouTubers. In January 2024, he stars in the documentary Squeezie: Merci Internet, directed by Théodore Bonnet and broadcast on Amazon Prime Video.
Private life and personality
Squeezie is very discreet about his private life. While he made his first relationship official with Gwenn, alias Sweetie, he now prefers to keep the identity of his partners secret. He has been in a relationship since 2021. Regarding his income, the YouTuber admits to "earning a very good living" without revealing more.
He is also known for his pets, notably his dog Natsu and his cat Jumbo, often featured in his videos.
Awards and cultural impact
Squeezie has been rewarded several times for his work, notably at the NRJ Music Awards in 2020 and the Web Video Awards. His impact on popular culture is undeniable. Squeezie has transformed the perception of content creators in France.
Much more than just a YouTuber, Squeezie is a true cultural phenomenon. Thanks to his creativity, humor, and ability to reinvent himself, he has attracted a vast and diverse audience. Beyond his personal successes, he has inspired many young people to pursue their passions.
