Nikki Haley, former governor of South Carolina, is experiencing a meteoric rise in the Republican primary for the 2024 presidential election. Initially credited with only 4% of voting intentions, she is now competing with the main candidates according to data from FiveThirtyEight.
Her campaign has gained momentum, particularly in key states such as Iowa, New Hampshire, and South Carolina. This dynamic woman is attracting attention and financial support from influential figures, including Jamie Dimon, CEO of JPMorgan, and billionaire Charles Koch.
According to some pollsters, Haley stands out for her nuanced approach and her ability to appeal to a diverse electorate, both affluent suburban women and traditional Republicans. Her exceptional performance in the Republican debates and her firm response to her detractors, such as Vivek Ramaswamy, strengthen her.
Haley recently ramped up her campaign with a $10 million investment in a television advertising campaign. Her message focuses on the need for more morality in the face of international challenges and calls for a generational change in the conservative camp.
With a well-orchestrated strategy and substantial financial support, Nikki Haley is positioning herself as a significant contender for the Republican nomination, thus challenging the former and controversial President Donald Trump, and becoming a formidable competitor against the current President, Joe Biden.