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The Universal Magazine

Dior Revives Marlene Dietrich in New York

Marlene Dietrich wearing a blue sequin dress on stage

On April 15, 2024, the Brooklyn Museum transformed into a fashion sanctuary for Dior, which unveiled its Fall 2024 collection there. In front of an audience of loyal followers and affluent clients, the house presented pieces blending tradition and modernity. The collection carries the influence of Marlene Dietrich, a major star who was a fan of the brand.

This presentation was not simply a fashion show, but a strategic communication move by Dior. The choice of Brooklyn and the museum in particular, is no coincidence. It reflects the importance of the American market for the famous French house. The event celebrated the loyalty of the American clientele, a legacy of the special relationship woven since 1947.

On the creative side, the style of the great Dietrich shone with pieces that play on masculine-feminine contrasts. The silhouettes combine traditional materials like tweed with more glamorous elements like pearls.

The event was also an opportunity for Maria Grazia Chiuri, the house’s artistic director, to make a feminist statement following her collaboration with artists Suzanne Santoro and Claire Fontaine.

This fashion show was not just a fashion moment, but a celebration of art and the connection between Dior and New York.