Zinedine Zidane in Marseille: living myth and the future of France’s national team

Zinedine Zidane ‘free image, Wikimedia Commons’.

Credits: Oleg Dubyna / Wikimedia Commons — CC BY-SA 2.0.

At the Vélodrome, Sunday, December 7, 2025, Zinédine Zidane played again in Marseille for The Universe League, in front of a sold-out stadium. Presented by Doigby, he scored and rekindled collective memory. The event mixing Kings League, legends matches and concerts reactivates his connection to the city. In addition, it revives, looking toward 2026, the hypothesis of Zidane becoming the France national team coach.

At the Vélodrome, The Return Of An Idol In 2025

One winter evening, 07/12/2025, the Orange Vélodrome lights up as if for a final. The stands vibrate, phones glitter, the speakers rumble. Zinédine Zidane, the warding hero of Marseille’s corridors, returns to the pitch where he hadn’t played since 2007. Introduced to the crowd by influencer announcer Doigby, the former captain of Les Bleus is welcomed like a rock star. Marseille, the founding city, rediscovers its most famous son.

The Story Of An Evening-Show

Called The Universe League, the program blends alternative competition and gala. A Kings League France bill kicks off the festivities, followed by two exhibition matches between celebrities and former greats (OM/PSG, Real/Barça/Juventus), then concerts led by the Marseille rap scene. The show peaks during a legends match Phocéa Universe versus King Capital: Zidane scores there, clean moves, silky control, vision intact. Decisive score: 10-1. People didn’t just applaud a goal; they applauded a style that hasn’t aged.

Marseille, Matrix Of A Myth

In the stands, emotion rises from the northern neighborhoods. The figure of the champion “born two subway stops from here” haunts memories. La Castellane isn’t named aloud, but it’s heard. Former OM players, internationals past and present, comedians and influencers mingle with the crowd. Many speak of a “childhood idol” and a global icon. Indeed, his trajectory remains a lever of hope for young Marseillais. The last appearance in 2007 hovers as a reference point: the 2025 return closes one loop and opens another.

The Quiet Conductor Of His Legend

Behind the evening, a well-oiled mechanism is visible. Ryad Zidane, the champion’s nephew, coordinates the event with the Kings League teams. Former FC Barcelona defender Gérard Piqué brings his showrunner know-how: the hybrid format — football tuned for the streaming era — seeks to establish itself in France with a season 2 announced for 2026 and the prospect of a World Cup in Brazil. Zidane’s entrance, the staging and the alternation of matches and concerts contribute to a dramaturgy. Thus, the ball serves a narrative, and that narrative favors lasting establishment.

Ambassador, Entrepreneur, Mentor

While the wait for a return to a coaching bench lengthens, Zidane maintains his public presence. Ambassador for EA Sports FC at the Z5, his five-a-side complex, figure of the Alpine stable in Formula 1, face of Renault’s sports division around the electric Alpine A290, image partner of the Palace Merano: the résumé has found its extensions. He lives in Madrid, but his schedule runs through paddocks, studios, training centers. He embodies in turn the caring mentor and the symbol of discreet luxury. Additionally, he is ambassador for a French industry focused on innovation.

Les Bleus In The Sights

Regularly, Zidane repeats that managing the France national team remains “one of [his] goals.” The French Football Federation has set Didier Deschamps’s mandate to run through the 2026 World Cup. Beyond that, everything remains open. In newsrooms and among supporters, Zidane is described as the natural favorite to succeed him. Necessary clarification: no official appointment exists to date. The man himself keeps a steady line: expressing desire without skipping steps — for Zidane, coaching the France team remains a priority objective.

A Gallery Of Witnesses, From The Locker Room To The Boxes

On the pitch, former teammates and opponents recount the same joyful astonishment: guided control, “right-way” pass, whipped shot. In the corridors, Kevin Gameiro, Blaise Matuidi, Robert Pirès, Didier Drogba, Adil Rami, Éric Di Meco cross paths with Franck Kessié, Samuel Umtiti, Mamadou Niang. Each shares a memory or a confession: playing with Zidane is to become a kid again. In the boxes, Redouane Bougheraba and other Marseille artists savor a communion rarely seen for an event outside the official calendar.

What This Night Says About Football-Show

The Universe League tells of the transformation of a sport into a stage. The adjusted rules of the Kings League, the figures of streamers and the presence of legends compose a new media grammar. The Vélodrome, a traditional temple, becomes a set. Marseille lends itself: a city of fervor, narratives, accents. By bringing Zidane back to the center, the organization links memory and audience, myth and mass reach. One can see an attempt to capture youth in the age of short formats. However, this is done without denying the historical depth embodied by a player of 53 years (born in 1972) and crowned in 1998.

A Silhouette, Details

The crowd didn’t just cheer a name. They recognized a manner: upright posture, circular gaze, economy of movement. At the moment of the goal, teammates smile like fans at the edge of the pitch. The leather snaps, the crowd rises, the camera shakes. A short instant, memory overlays the image editor and yesterday’s finals. Zidane is no longer a coach in waiting, nor merely an advertising icon: he becomes once again a creative midfielder. A few minutes suffice to recall why this figure unites beyond club divides.

Chronological Milestones

  • 2007: Zidane’s last match at the Vélodrome before the 2025 (charity) event.
  • 06/2023: EA Sports FC partnership at the Z5.
  • 2023: role as Alpine F1 ambassador formalized around the A523.
  • 02/23/2025: highlighting of the Alpine A290.
  • 04/17/2025: Palace Merano partnership announced.
  • Autumn 2025: new statements from Zidane about his desire to coach the Bleus.
  • 07/12/2025: Universe League at the Vélodrome.
  • After 2026: probable window for succession at the head of the Bleus.

Marseille, Yesterday And Tomorrow

Zidane’s return gives Marseille a shared narrative. Old and young alike share the same image: that of a kid who grew up in the shadow of the blocks and whose ball has rewoven the city. The Orange Vélodrome became a stage, but the whole city vibrated. The Kings League wants to establish itself long-term in France, and Marseille offers the ideal trailer. And for Zidane, the night marks a milestone: it recalls where he comes from and where he’s heading.

And Now?

Heading into 2026: the Kings League announces its rise, with the Brazilian prospect and a French season to stabilize. On the national side, Didier Deschamps will lead the Bleus to the 2026 World Cup; after that the question of succession will be officially posed. Zidane remains tipped for the role, but nothing is written without a federation decision. Meanwhile, the Zidane brand continues its path between pitch, industry and transmission and Marseille keeps the banner of an intact emotion.

The Myth In Motion

This evening at the Vélodrome offered much more than a memory. It condensed a topical moment (Universe League 2025), a horizon (the post-2026 at the Bleus) and a silhouette: that of a champion turned cultural figure. If the times favor quick formats, the myth takes its time. Zizou remains in motion between myth and future and Marseille, once again, held the thread.

This article was written by Christian Pierre.