At Ecostylia, we love guiding our readers through the bustling world of contemporary fashion. Invited to cover the event, our team invites you to rediscover Tranoï — an essential trade show that is fully part of the dynamic of the Paris Fashion Week, ready-to-wear women’s edition Fall–Winter 2025-2026. This event is renowned for its sharp selection and friendly atmosphere, bringing together independent designers, emerging brands, and international buyers on a single platform. The name Tranoï, probably inspired by the Italian expression tra noi — “between us” — creates an ideal exchange climate for forging strong partnerships. Thus, despite its international scope, this BtoB show maintains a warm atmosphere conducive to fruitful collaborations.
A visionary concept for current fashion
Founded in 1998, Tranoï made its debut at the Palais Brongniart. However, it quickly established itself as a key player on the Paris fashion week scene. Indeed, it highlights innovative collections, promoting creative audacity and artisanal know-how.
This international showcase attracts emerging designers seeking visibility. Moreover, established brands come to strengthen their presence in the global market. Both find an attentive professional audience, ready to forge strategic partnerships.
An event conducive to innovation
Tranoï is not limited to a simple exhibition of ready-to-wear. Indeed, it acts as a creative hub, stimulating encounters between stylists, buyers, and journalists. In this context, the stands often benefit from an immersive scenography, highlighting the uniqueness of each universe.
Visitors thus discover new trends, eco-friendly materials, or futuristic designs. Thus, professional buyers quickly spot the major trends that will shape the fashion of tomorrow. Collaborations take shape through exchanges, consolidating Tranoï‘s reputation as a springboard for ambitious brands.
A rich offering: fashion, accessories, and lifestyle
Each edition brings together ready-to-wear designers, accessory specialists, and lifestyle players. Sometimes, spaces dedicated to beauty or decoration complement this creative panel.
Labels like Evi, known for its sneakers made in France, or Kaloes, focused on artisanal raffia, find an audience from many countries. Thus, Tranoï offers an international crossroads, where curiosity and artistic demand prevail.
Brands spotted by Ecostylia
We have identified several brands sometimes already well-known to our fellow journalists and fashion industry professionals. These labels reflect the dynamism and eclecticism that animate Tranoï.
Brands that are considered safe bets:
- Stephane Kelian – France – High-end shoes, artisanal heritage, and prestige of French fashion.
- Maison Lener – France – Luxury coats, timeless elegance, and meticulous craftsmanship.
- H+ Hannoh Wessel – Italy – Unique style between minimalism and artisanal sophistication.
- Elsa Esturgie – France – Ethical and timeless fashion, sustainable approach, and minimalist elegance.
- Philo-Sofie Cashmere – Austria – Cashmere specialist, refinement, and modernity.
- Cecilia Prado – Brazil – Luxury knitted pieces, Brazilian craftsmanship, and a touch of innovation.
- Simeon Farrar – United Kingdom – Designer-artist, unique prints, and very creative identity.
- Redemptive – Hong Kong – Contemporary streetwear, ethical values, and bold design.
- Umit Unal – Turkey – Minimalist and unisex aesthetic, appreciated in conceptual fashion.
- Vineetrahul – India – Indian artisanal know-how, contemporary lines, and fusion of influences.
Those we believe hold promise for the future:
The Ecostylia team has also made good contacts with other high-potential brands:
- Krejberg Creative Studio – Studio led by Roy Krejberg, very original design.
- Myo Paris – Parisian brand represented by Mehdi Ouhnia, with a striking visual identity.
- Pinnacle Shruti – Created by Shruti Sancheti, based in India and open to an international market.
- Maancy – Brand active in the digital universe, committed to fashion and innovation.
- Ishii Master – Japanese company led by Ishii Satoshi, focused on textile design.
We warmly thank Vincent Lyleire for his insights.
An expanding international network
Tranoï shines in Paris, but also exports to Japan via Tranoï Tokyo. Thus, it accompanies the Japanese Fashion Week and strengthens its stature as a global event.
This international approach relies on The Creative Pole, a hub bringing together various major BtoB shows. Moreover, partnerships with Première Vision consolidate Tranoï‘s status as a must-attend for all fashion players.
Reasons to exhibit at Tranoï
At Ecostylia, we observe that Tranoï stands out for its strategic support. Indeed, the organization offers targeted webinars and retail tours, to maximize the meeting between designers and buyers.
Multiple collaborations emerge. Thus, the young brand Mila & Loom concluded an agreement with an Asian concept store during its first participation. These successes demonstrate Tranoï‘s strength as a growth accelerator and international showcase.
An artistic alliance with Temple Magazine
For the fall-winter 2025-2026 edition, Tranoï collaborates with Temple Magazine, known for merging art, fashion, and technologies. Thus, the show is enriched with a bold artistic direction, highlighting the transversality of disciplines.
An invitation from Ecostylia
For us, Ecostylia, Tranoï always embodies the vitality of a fashion in full effervescence. Thus, we highly recommend exploring this essential show, where the trends of tomorrow are shaped.
To further your discovery, visit Tranoï.com.
