Tranoï Paris 2025: The Must-Attend Fashion Week Trade Show for Designers and Buyers

Palais Brongniart ‘public domain image, Wikimedia Commons’.

Credits: Arthur Weidmann / Wikimedia Commons — CC BY-SA 4.0.

At Ecostylia, we enjoy guiding our readers through the bustling world of contemporary fashion. Invited to cover the event, our team invites you to rediscover Tranoï — a must-attend trade fair that is fully integrated into the momentum of Paris Fashion Week, Fall–Winter 2025-2026 ready-to-wear edition. This event is renowned for its carefully curated selection and friendly atmosphere, bringing together on a single platform independent designers, emerging brands, and international buyers. The name Tranoï, likely inspired by the Italian expression tra noi — “between us” — establishes an ideal environment for exchanges that build strong partnerships. Thus, despite its international scope, this B2B fair maintains a warm atmosphere conducive to fruitful collaborations.

Under the grand chandeliers of the Bourse de Paris, a designer negotiates a collaboration with a Japanese buyer over coffee. Parisian glamour meets business! Credits: Ecostylia Media.
Under the grand chandeliers of the Bourse de Paris, a designer negotiates a collaboration with a Japanese buyer over coffee. Parisian glamour meets business! Credits: Ecostylia Media.

A Visionary Concept For Contemporary Fashion

Founded in 1998, Tranoï made its debut at the Palais Brongniart. However, it quickly established itself as a key player on the Paris fashion week scene. Indeed, it highlights innovative collections, encouraging creative boldness and artisan craftsmanship.

This international showcase attracts emerging designers seeking visibility. In addition, established brands come to strengthen their presence in the global market. Both find an attentive professional audience, ready to forge strategic partnerships.

Between two colorful booths, an Italian buyer falls for an eco-friendly bag: order placed on the spot, proof that sustainable fashion wins at first sight! Credits: Ecostylia Media.
Between two colorful booths, an Italian buyer falls for an eco-friendly bag: order placed on the spot, proof that sustainable fashion wins at first sight! Credits: Ecostylia Media.

An Event Conducive To Innovation

Tranoï is not limited to a simple exhibition of ready-to-wear. Indeed, it functions as a creative hub, stimulating encounters between designers, buyers, and journalists. In this context, booths often benefit from immersive scenography, highlighting the uniqueness of each universe.

Visitors thus discover new trends, eco-friendly materials, or futuristic designs. In this way, professional buyers quickly spot the major currents that will shape the fashion of tomorrow. Collaborations take shape through exchanges, cementing Tranoï’s reputation as a springboard for ambitious brands.

What could these two very satisfied buyers be discussing? Credits: Canva.
What could these two very satisfied buyers be discussing? Credits: Canva.

A Rich Offering: Fashion, Accessories, And Lifestyle

Each edition brings together ready-to-wear designers, accessory specialists, and lifestyle actors. Sometimes, areas dedicated to beauty or home decor complement this creative array.

Labels like Evi, known for its sneakers made in France, or Kaloes, focused on artisanal raphia, find an audience from many countries. Thus, Tranoï offers an international crossroads, where curiosity and artistic rigor prevail.

Garments showcased on elegant displays with exhibitors friendlier and more smiling than some of our Parisian sellers! Credits: Ecostylia Media.
Garments showcased on elegant displays with exhibitors friendlier and more smiling than some of our Parisian sellers! Credits: Ecostylia Media.

Brands Spotted By Ecostylia

We have identified several brands sometimes already well known to our fellow journalists and fashion industry professionals. These labels reflect the dynamism and eclecticism that animate Tranoï.

Brands That Serve As Safe Bets:

  1. Stephane Kelian – France – High-end footwear, artisanal heritage and the prestige of French fashion.
  2. Maison Lener – France – Luxury coats, timeless elegance and meticulous craftsmanship.
  3. H+ Hannoh Wessel – Italy – Distinct style between minimalism and artisanal sophistication.
  4. Elsa Esturgie – France – Ethical, timeless fashion, sustainable approach and minimalist elegance.
  5. Philo-Sofie Cashmere – Austria – Cashmere specialist, refinement and modernity.
  6. Cecilia Prado – Brazil – Luxury knitted pieces, Brazilian craftsmanship and a touch of innovation.
  7. Simeon Farrar – United Kingdom – Designer-artist, unique prints and a highly creative identity.
  8. Redemptive – Hong Kong – Contemporary streetwear, ethical values and bold design.
  9. Umit Unal – Turkey – Minimalist, unisex aesthetic appreciated in conceptual fashion.
  10. Vineetrahul – India – Indian artisanal expertise, contemporary lines and a fusion of influences.

Those We Believe Promise For The Future:

The Ecostylia team has also made good contacts with other brands with high potential:

  1. Krejberg Creative Studio – Studio led by Roy Krejberg, very original design.
  2. Myo Paris – Parisian brand represented by Mehdi Ouhnia, with a striking visual identity.
  3. Pinnacle Shruti – Created by Shruti Sancheti, based in India and open to an international market.
  4. Maancy – Brand active in the digital realm, committed to fashion and innovation.
  5. Ishii Master – Japanese company led by Ishii Satoshi, focused on textile design.

We warmly thank Vincent Lyleire for his insights.

An International Network In Full Expansion

Tranoï shines in Paris, but also exports itself to Japan through Tranoï Tokyo. Thus, it supports the Japanese Fashion Week and strengthens its stature as a global event.

This international approach is based on The Creative Pole, a hub bringing together several major B2B fairs. In addition, partnerships with Première Vision consolidate Tranoï’s standing as a must-visit for all fashion players.

Reasons To Exhibit At Tranoï

At Ecostylia, we find that Tranoï stands out for its strategic support. Indeed, the organization offers targeted webinars and retail tours to maximize meetings between designers and buyers.

The show spanned three floors, highlighting men's and women's ready-to-wear, leather goods, jewelry and a refined selection of accessories, with designers from around the world. Credits: Ecostylia Media.
The show spanned three floors, highlighting men’s and women’s ready-to-wear, leather goods, jewelry and a refined selection of accessories, with designers from around the world. Credits: Ecostylia Media.

Numerous collaborations are born. For example, the young label Mila & Loom struck a deal with an Asian concept store during its first participation. These successes demonstrate Tranoï’s power as a growth accelerator and international showcase.

An Artistic Partnership With Temple Magazine

For the Fall–Winter 2025-2026 edition, Tranoï collaborates with Temple Magazine, known for merging art, fashion, and technology. Thus, the fair is enriched with a bold artistic direction, highlighting the cross-disciplinary nature of the fields.

An Invitation From Ecostylia

For us, Ecostylia, Tranoï still embodies the vitality of a fashion in full effervescence. Therefore, we strongly recommend you explore this essential fair, where tomorrow’s trends take shape.

To deepen your discovery, visit Tranoï.com.

This article was written by Pierre-Antoine Tsady.