LVMH (EPA : MC, LVMUY) : Q3 up 1% organic ; China and US revive as shares surge in Paris

LVMH ‘image libre, Wikimedia Commons’.

Credits: Arthur Weidmann / Wikimedia Commons — CC BY-SA 2.0.

On October 14, 2025, LVMH Moët Hennessy Louis Vuitton delivered a Q3 with slight organic growth (+1%) despite –5% from currency effects. On October 15, the LVMH share price surged in Paris, fueled by China’s recovery. In addition, momentum from Sephora (the locomotive of LVMH’s selective retail segment) contributed to the rise. Also, the United States showed growth around +3%, according to comments to analysts. Fashion & Leather Goods improved sequentially, a signal that revived the French and European luxury brands segment.

Highlights

LVMH Moët Hennessy Louis Vuitton reported third-quarter sales of €18.28 billion. This occurred on October 14, 2025. In addition, organic growth was 1% despite a –5% currency effect. Over nine months, revenue reached €58.09 billion. $1

Box – Q3 2025 Figures (organic)

Fashion & Leather Goods: –2% (after –9% in Q2).
Perfumes & Cosmetics: +2%.
Watches & Jewelry: +2%.
Selective Retailing: +7% (with Sephora as the engine).
Wines & Spirits: +1%.

In comments, Cécile Cabanis, Chief Financial Officer, emphasized a recovery driven above all by volumes and in-store traffic, rather than by price/mix alone, with Mainland China back to growth and the United States up 3% according to comments to analysts and the business press, a figure not specified in the official release. Europe softened, penalized by tourism normalization and currency effects.

Reference document: official page lvmh investor relations – Q3 2025 Sales (press release, presentation, webcast): https://www.lvmh.com/fr/le-calendrier-des-evenements-financiers/ventes-du-3e-trimestre-2025

LVMH Share Price: Spectacular Rebound in Paris and Europe

On October 15, 2025, the LVMH share price jumped between +12% and +13% intraday, the best performing stock on the CAC 40 for LVMH (CAC 40 LVMH) that day and the spark for a sector rally in luxury (Stoxx 600 Luxury up sharply). At the close, the stock finished near +13% according to the financial press, a level among the highest since 2001. Additional note for international investors: ADR lvmuy (OTCMKTS).

Box – Market: LVMH Stock, Price Rise (15/10)

LVMH: +12% to +13% intraday; close near +13% according to the financial press.
CAC 40: clear progression, driven by luxury (leader of the CAC 40, ticker {‘epa’: ‘mc’}).

In the background, the competitive landscape remains demanding: Hermès benefits from an ultra-loyal client base, Kering continues to revive Gucci, and Richemont is supported by its jewelry business.

The Finance Voice: Volumes First, Cost Discipline

To analysts, Cécile Cabanis described a path of sequential re-acceleration: Fashion & Leather Goods moved from –9% in Q2 to –2% in Q3, signaling less constrained demand, improved in-store traffic, and a better-staggered innovation calendar. Perfumes & Cosmetics and Selective Retailing reinforce their role as shock absorbers. Additionally, Sephora acts as the locomotive of LVMH’s selective retailing segment. The policy of selective store openings and discipline on Opex is reaffirmed, as is the priority given to very sober pricing and local customers.

China, United States, Europe: The Regional Balance

In Mainland China, signals turned green in Q3. This is driven by flagship houses and traffic they generate. Louis Vuitton’s new flagship in Shanghai, ‘The Louis’, attracts both local and tourist clientele. Its sculptural architecture is the reason. In the United States, the +3% performance confirms solid domestic demand, even if international tourist purchases remain below the 2023 peaks. In Europe, the high comparison base and the currency effect weigh; footfall in major capitals remains solid but less spectacular than the post-reopening peak.

Contextual Reference Points (Non-Financial Official References)

LVMH (group profile): https://fr.wikipedia.org/wiki/LVMH
Louis Vuitton (house): https://fr.wikipedia.org/wiki/Louis_Vuitton
Fendi (house): https://en.wikipedia.org/wiki/Fendi
(encyclopedic references useful for context; they are not official financial sources).

Her first collection at Fendi is expected in February 2026. For Bernard Arnault, Chairman and CEO, this appointment illustrates the group’s continuity. It also demonstrates the demanding standards for talent. The house’s Roman heritage is also highlighted.

Maria Grazia Chiuri Notes

• Early career at Fendi (leather goods).
Valentino: co-creative director with Pierpaolo Piccioli (2008–2016).
Dior: artistic director (2016–2024), international recognition.
Fendi: return to Rome, start of mandate announced, first collection in 02/2026.

Why Now?

The return to slightly positive growth in Q3 is explained by an easier 2024 base. Moreover, the normalization of purchasing behavior also contributes to this trend. The price/mix engine is losing steam, while volume and traffic are regaining prominence, particularly in Asia. autumn launches and capsules, the rise of Sephora (the locomotive of LVMH’s selective retailing segment) in omnichannel, and the renewal of creative directions help re-engage customers. In the longer term, exiting the post-Covid exception makes the sector more sensitive to currency swings and tourist flows, which increases the appeal of multi-house models able to absorb these shocks.

The Fashion & Leather Goods Signal

Fashion & Leather Goods remains the sector’s compass. Although the activity still declines 2% organically, the sequential dynamic (–9% → –2%) is the main early signal observed by the market. Louis Vuitton and Dior keep their pulling power, including on rationed entry-level lines. They also strongly attract exception pieces. Fine volume management protects desirability while supporting the recovery.

Sephora, Shock Absorber and Accelerator

Selective Retailing posts +7% organic growth in Q3, driven by Sephora (the locomotive of LVMH’s selective retailing segment). The omnichannel format is advancing, with profitability improved by the quality of the assortment and a services policy (diagnostics, personalization) that expands the average basket. In a more price-sensitive environment, the chain remains an acquisition vector. Additionally, it serves as a trend lab for the group’s ecosystem.

Timeline and Method

10/14/2025: publication of Q3 (press release, presentation and webcast).
10/15/2025: stock rally in Paris and Europe, LVMH leader of the CAC 40 (ticker {‘epa’: ‘mc’}).
02/2026: first Fendi collection by Maria Grazia Chiuri.

Financial elements were released via the group’s official channels. Figures aggregated in this article come from those documents and publicly available market data.

Points of Attention and Risks

Rounding: some media cite €18.28 bn (Q3) while others round to €18.3 bn; over nine months, the release shows €58,090 M (€58.09 bn). Differences stem from rounding methods.
Intraday ranges: the +12% to +13% reflects readings at different times; only the close counts for a daily performance.
Currencies: the FX effect (–5%) could worsen if the euro strengthens.
2026 visibility: demand volatility and ongoing proceedings in certain jurisdictions call for caution. Outlooks remain conditioned on the Chinese trajectory, imported inflation, and tourism.
Image rights: caution on using third-party images without credits.

What This Says About The Sector

European luxury remains cyclical but asymmetric: a pivot group like LVMH guides expectations for the whole segment. The combination of a diversified house mix, a global retail network, and allocation discipline helps absorb troughs better than single-category players. The Q3 sequence indicates a stabilization underway, without presuming a strong bounce. In the short term, the flow of creative news (including Fendi in 2026) and the Sephora leverage should continue to feed market confidence.

Method Note

Figures and dates come from LVMH official documents and commonly accepted market data. Management’s remarks are paraphrased from financial materials (presentation and analyst exchanges) published during Q3 2025.

This article was written by Christian Pierre.