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The multiple advantages of an image consultant

Customer having recourse to an image consultant during a fitting session in store

Our society has never been so image-oriented. The first impression is therefore essential and sometimes decisive. Calling on an image consultant is therefore becoming increasingly important.

This professional uses techniques based on the study of your colorimetry, your morphology, your taste in clothing and the hairstyle and accessories that suit you best. In addition, the image consultant will also take care of improving your verbal and non-verbal communication, in order to improve your image on a daily basis.

In this article, we will now explain what an image consultant is and how these professionals work.

What is an image consultant?

An image consultant is a trained professional who helps you improve your image or build one that enhances you.

It can bring you the following benefits:

  • Increase your self-confidence and self-esteem.
  • You learn to dress with what suits you best, according to your morphology and your colorimetry, often in the trends of the moment.
  • Help you find the accessories that enhance your style.
  • Give you the best tips and practical advice to optimize your wardrobe and maintain it.
  • Better control your communication and the social messages sent by your clothes and accessories. For example, public figures benefit from meticulous care of their image.
  • Make a good impression to land the right job and advance in your career; please at an event, a meeting, etc.
  • And much more…

How do they work?

The image consultant begins by discovering the uniqueness of your personality, but also the specificities of your physical appearance.

He takes into account your preferences and your daily habits, then he offers recommendations, coaching, or even a complete makeover to offer you only what you value.

It is an investment because you will save time and money in the long run.

Let’s take a look at all the elements of your look that they play a role in.


It consists of finding the colors that best suit the person. It is essentially based on the colors of the eyes, hair and skin tone of the face.

To find your colors, the most successful method and the most applied today in the image consulting business is draping.

It works on the same principle of good or bad lighting in photography. Some colors give a bad look, sometimes aging a face; others on the contrary enhance it. So depending on our skin pigmentation, blood flow, eye color and hair color, we respond to a specific range of colors that really make us look our best.

This technique requires the use of colored scarves, in a warm and a cold range. The image consultant will successively place the scarves near your face and determine your color palette. It is advisable to wear only the colors of this palette close to the face. The advantage of an image consultant is that he or she will help you define your colorimetry, and therefore the essential colors of your wardrobe.

Summer color palette corresponding to the colorimetry of a user of the Ecostylia application
Summer color palette corresponding to the colorimetry of an Ecostylia user.

You can read our article on color analysis to learn more.


The study of your body shape is called morphology. There are many different body types, each with its own set of characteristics to consider when choosing the cut and shape of clothing to choose.

The most common morphologies are :

  • Female: 8, 0, A, H, V, X.
  • Male: V, H, O.

According to your morphology, certain types and cuts of clothes are to be adopted or on the contrary to be banned.

The knowledge of the morphology also makes it possible to dissimulate various features: too strong or small chest, thick neck, arched, thin or short legs, thick thighs and arms, not marked waist, rounded belly, broad hips, flat buttocks…

Then, you just need to adopt some tips. For example:

  • No horizontal stripes, monochrome clothes that refine the silhouette, banish tight fabrics for those who find themselves too round.
  • Wear prints or fabrics to offer more volume for those who find themselves too small.
  • Horizontal stripes, straight or curved shapes for those who find themselves too tall.

When it comes to morphology, the advantages of an image consultant are numerous. Once your morphology has been analyzed and identified, he will present you with the type of clothing that is most suitable for you.

X-shaped morphology of an Ecostylia user
X-shaped morphology of an Ecostylia user


Finally, the image consultant reveals your style that best suits your personality, gives you maximum advantage and fits your daily life.

There are different styles of which the main ones are:

  • Classic.
  • Casual.
  • Creative.
  • Bohemian, boho or carefree.
  • Fashionista, fashionisto or fashion conscious.

The image consultant will teach you how to make the most of the style that suits you best.

Proposal of several styles in the Ecostylia application
Proposal of several styles in Ecostylia

Choice of clothing, shoes and accessories

The image consultant can recommend a capsule wardrobe made up of a minimum of essential pieces with multiple possibilities of matching so that you always know what to wear every day, whatever the weather and the occasion.

A wardrobe capsule may only contain about 30 pieces including tops, bottoms, dresses, shoes and a few accessories.

Proposal of assortments around a denim jacket in the Ecostylia application
Proposal of assortments around a denim jacket in the Ecostylia application.


Your hairstyle is one of the first things people notice about you.

An image consultant can help you find a hairstyle that best suits your face shape, that is practical and adapted to your personality and lifestyle.

The hairstyle that he will propose to you will emphasize your neck, your head carriage, will underline and assert your look in order to give you more allure.

He can also suggest one to rejuvenate, modernize your appearance, make you more feminine or virile according to your wishes, save you a lot of time when you do your hair in the morning…

Verbal and non-verbal communication

The way you communicate verbally and non-verbally can have a significant impact on the image you project. An image consultant can help you learn to communicate more effectively, always with the goal of making the most of your image, which is a precious asset in today’s society.

For example, working on your posture and body language is essential for a successful interview and presentation.


Accessories and shoes are very important because they affirm your style and make your look unique. They can make or break an outfit.

The shoes must be comfortable, always presentable (polish the leather) and adapted to various occasions.

Choosing them well allows to hide thick ankles for example.


Your eyeglasses or sunglasses should be chosen meticulously: their potential to enhance the face is maximum. They are crucial to our image.

The earrings are to be chosen according to the length of the neck and the wearing of the head.

All accessories worn near the face such as glasses, hats, scarves and various jewels must always be chosen with respect to your colorimetry.

No bulky accessories if you are small or small. No big bracelets and bulky watches if your wrists are too thin… Contrary to popular belief, it is not always relevant to match bags and shoes…


Makeup is a true art that depends on the shape of your face and your eyebrows, which must be skillfully plucked and redesigned. It is recommended to get advice and training from a professional and to practice patiently, instead of watching amateur tutorials…

Makeup can make you look good and younger, or even radically transform you. Attention: it can also modify our colorimetry.


You already know or have just discovered that image consulting is a discipline in its own right that requires real expertise. Unfortunately, it is difficult to find good professionals because too many amateurs abound on the market and on the Internet. That’s why we created Ecostylia, a free online magazine that provides image enhancement tips, fashion articles and soon an application with artificial intelligence that will offer you the services of an image expert without breaking the bank.