Donatella Versace steps down. On March 13, 2025, she announces her departure from the artistic direction of the Versace house, an icon of Italian fashion. She has held this position since 1997. This 28-year period comes to an end, and this Italian designer has imposed her aesthetic. Moreover, she has left her mark on the fashion industry with her flamboyant style.
This departure not only represents a change in direction. It symbolizes the end of an era and the transmission of an intangible heritage to Dario Vitale, former creative director of Miu Miu and a rising figure in luxury.
From Shadow to Global Icon
Initially, she remained in the shadows. Donatella worked alongside Gianni Versace, her brother and founder of the illustrious Versace house. She participated in artistic choices and inspired many collections, while refusing to be in the spotlight.
On July 15, 1997, everything changed. Gianni was assassinated in Miami. A few weeks later, Donatella found herself at the helm of an empire in turmoil. Without academic training in haute couture or solo experience, she accepted this colossal challenge. She aimed to honor her brother’s memory and protect the family legacy.
A Flamboyant Style Adapted to a Changing Era
From the moment she arrived, she made her mark. Donatella Versace reinforced the brand’s baroque and sensual DNA. She injected a more contemporary energy. In the early 2000s, she offered bold silhouettes, fitted cuts, and spectacular prints.
The green Jungle Dress worn by Jennifer Lopez at the 2000 Grammy Awards remains a highlight. The excitement it generated was such that it inspired the creation of Google Images. Consequently, Versace became firmly embedded in popular culture.
A Pioneer of Inclusivity in Luxury
While the luxury sector often remains standardized, Donatella Versace innovates. From the 2010s, she called upon transgender models, diverse body types, and profiles from other backgrounds. She paved the way for inclusive fashion, aiming to represent the plurality of beauty.
She entrusted advertising campaigns to Valentina Sampaio, the first transgender model for Victoria’s Secret, or to Precious Lee, a spokesperson for body positivity. For her, "beauty can no longer be defined by a single standard."
A Designer Connected to Pop Culture
Donatella’s strength also lies in her ability to engage with pop culture. She worked with Lady Gaga, and she also collaborated with Britney Spears. Additionally, Dua Lipa and Lil Nas X participated. Each Versace show attracts media attention. Thus, they generate considerable interest and captivate the public. Each collection conveys a strong message to the younger audience.
Her fame extends to television and cinema. Penélope Cruz portrays her in American Crime Story. Lady Gaga dedicates a song to her in the album ARTPOP. Maya Rudolph even makes a cult parody of her in Saturday Night Live.
A Woman Facing Her Contradictions
Despite her success, Donatella Versace faces personal demons. She battles addiction and deals with grief exposed on the media stage. Her appearance, often criticized, represents a form of armor for her. She states: "Naturalness does not suit the modern woman."
On the family front, she goes through trials. Her daughter Allegra, heir to 50% of the house, leads a secluded life, battling anorexia before integrating into the company and joining the board of directors.
A Departure Coinciding with a Turning Point
In 2018, the Versace family sold the company to the American group Capri Holdings for 1.83 billion euros. Today, rumors of a rapprochement with Prada fuel conversations in the fashion world. The transfer of responsibilities to Dario Vitale is part of this dynamic.
A recognized Italian designer, he revitalized Miu Miu in 2023. He is committed to preserving the Versace heritage, while integrating a more ecological approach. Additionally, he takes into account current economic challenges.
An Ambassador Who Remains in the Spotlight
Donatella Versace does not completely fade away. She will assume the role of chief ambassador of the brand from April 2025. Her influence will persist in the image strategy, charitable events, and her political engagement.
Recently, she criticized the Meloni government’s choices on LGBTQ+ rights. She asserts her commitment to values of openness and diversity.
A Deep Imprint in Fashion History
Her journey remains unique. Without a prestigious degree or a pre-established plan, Donatella Versace led the family house for nearly thirty years. She managed to blend flamboyant luxury with an inclusive vision, perfectly aligned with the public’s aspirations.
Her withdrawal marks the end of a cycle. It leaves a void and a considerable legacy. This woman, both muse and leader, carried the Versace name beyond runways and temporal limits. Her legacy remains alive, like the indelible symbol of the Medusa that adorns the logo of this emblematic Italian brand.
