On October 23, 2025, Jessica Thivenin and Thibault Garcia announced their divorce on Instagram. In Dubai, where the couple had settled, they cited a "crumbled" love and called for respect and protection for their children, Maylone and Leewane. Beyond the celebrity aspect, the event questions the influence economy based on the couple’s narrative and mediated co-parenting.
Thivenin–Garcia Separation: What We Know
Jessica Thivenin and Thibault Garcia officially announced their divorce on October 23, 2025. The information was shared on Instagram through two separate posts. She explains that "Thibault made the decision to divorce" and that "he doesn’t love me anymore." Thibault Garcia confirms the divorce and mentions a happiness that has crumbled over the years. He emphasizes the priority given to the children and mutual respect. The tone, on both sides, remains calm, without blaming a third party, with a clear call to protect Maylone (born on October 7, 2019) and Leewane (born on August 22, 2021).
Settled in Dubai, a hub for influencers (United Arab Emirates), the couple married in 2018, after meeting in the ecosystem of Les Marseillais (W9). Revealed by Les Marseillais (W9), they married in 2018; they now announce their divorce. This breakup ends eight years of living together and seven years of marriage. According to the elements recalled in their messages, these facts are echoed by the press.
From Reality TV to Influence: The Rise Story
Before becoming a duo of entrepreneurs, Thivenin–Garcia was a reality TV couple. Their exposure began in Les Marseillais, then migrated to YouTube, Snapchat, and especially Instagram, where they documented their daily lives: parenting, travels, behind-the-scenes of shoots, product launches. These contents shaped an intense parasocial relationship with their audiences, a one-sided attachment that amplifies the emotional impact of an intimate announcement like a divorce.
This rise was coupled with a business shift: BBryance (dental care), Jylor (24-carat gold cosmetics), and Bianochy (perfumes). These brands, supported by highly personalized communication, solidified their status as a couple-business. Here lies part of the equation: when private life is a narrative resource, each stage – births, crises, reconciliations, moves becomes content and social capital.
"He doesn’t love me anymore": What the Messages Really Say
In her text, Jessica Thivenin uses simple and harsh words about a decision that doesn’t come from her: "he doesn’t love me anymore." Thibault Garcia, on his side, mentions a faded happiness and a separation without fault. He refocuses attention on co-parenting. Both posts converge on three key messages: thanks to the community, refusal of hate in comments, protection of the children.
At this stage, as in other celebrity divorces, there is no indication of judicial disputes or open conflict. The tone is one of a controlled separation, in line with previous statements where the couple discussed their turbulences (the famous "7-year itch") without resorting to settling scores.
Why This Breakup is a Media Event
Because Thivenin–Garcia has embodied since the late 2010s the professionalization of reality TV: transforming TV fame into brand capital and influence income.
Their move to Dubai also fed the narrative: taxation, schools, influencer networks, and content production logistics. Their product launches, often orchestrated on their accounts, illustrated the direct conversion of audiences into customers.
In the landscape of 2025 celebrity breakups, the Thivenin–Garcia case illustrates the maturity of the influence sector. Therefore, the announcement of a divorce is not just a celebrity news. It’s a tremor in an economic ecosystem that relies on the couple’s image, co-presence in video formats, family-friendly storytelling, brand content operations, and event tours.
Influences, Brands, and Audiences: What Might Change
The short term: suspension or adaptation of dual formats, rescheduling of ongoing product placements, revised marketing calendars (for example, bottle releases at Bianochy or seasonal campaigns at Jylor).
The medium term requires repositioning individual narratives. This includes "solo parent" content, roadmaps, and business behind-the-scenes. Additionally, it necessitates rewriting brand promises to not rely solely on the couple myth.
The long term: if co-parenting remains calm and visible, it can become a new narrative framework with its limits: respect for privacy and the best interest of minor children.
The Perspective of Young Audiences and the Question of Exemplarity
Those under 30, the core of these creators’ communities, have grown up with transparency codes: announcements in stories, written notes on a white background, live Q&A. When a separation occurs, expectations clash with risks:
- Flood of intrusive comments, speculations, "teams" pro-one or pro-the-other.
- Reuse of archives (excerpts from old videos or stories) to support a thesis.
- Implicit pressure to "explain everything," even as the parties involved request discretion.
The message from both ex-partners "no hate," respect, and focus on the children draws a salutary red line. At stake is the possibility of an adult narrative: saying enough to inform, little to protect.
Timeline: Milestones to Understand
- 2017: beginning of the relationship in the constellation of Les Marseillais.
- 2018: marriage (ceremony in Dubai mentioned by the press).
- October 7, 2019: birth of Maylone.
- August 22, 2021: birth of Leewane.
- October 23, 2025: divorce announcement on Instagram (separate posts).
Numerical and Economic Portrait (with Caution)
The couple gathers several million followers on Instagram, with a total often estimated at nearly 11 million. In the wake of this visibility, they have multiplied projects: books, care lines (Jylor), perfumes (Bianochy), dental care (BBryance).
However, caution is advised: the income evaluations and wealth estimates relayed by some celebrity media remain unofficial. In the absence of public documents (filed accounts, audit reports), these amounts should be considered indicative.
Private Life, Legal Framework, and Good Editorial Practices
The announcement concerns two minor children. Naming them and recalling their birth dates is enough to situate the family. However, any mention of medical details, specific schooling (institutions, schedules, routes), or sensitive elements falls under privacy.
Regarding custody and alimony, nothing is announced. Out of ethics, it is advisable to avoid speculation and stick to what is duly attributed to the parties involved. The same requirement applies to images: favor post captures or image banks with compatible rights, blur children’s faces when necessary.
An Iconic Couple Unravels, a Myth Adjusts
Since 2018, Thivenin–Garcia had built an image of unity. The strength of this image lay in a scripted authenticity: disputes kept at a distance, filmed reconciliations, humor to defuse. The divorce breaks the couple’s narrative, but does not negate their individual paths or the value of their communities.
One question remains: how to narrate afterward? Probably by tightening the focus on work, projects, and parenting without getting lost in hyper-transparency. The public, for its part, has a role: read, watch, react without harassing.