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Chiara Ferragni: Italian Queen of Fashion on Social Media

Chiara Ferragni in a red sports car wearing a white top

Dive into the glamorous and sparkling universe of the queen of Italian fashion, Chiara Ferragni. Discover how this blogger and influencer of renown has won the hearts of millions of fans around the world with her bold style and sparkling personality. From the beginnings of her blog The Blonde Salad to her meteoric rise in the fashion world, we reveal all the secrets of this essential icon. Portrait of the young woman who constantly inspires and reinvents trends!


Chiara Ferragni, blonde, wearing an orange sweater
Chiara Ferragni, blonde, wearing an orange sweater

Youth and beginnings

Chiara Ferragni, born on May 7, 1987 in Cremona, Italy, is a social media personality, businesswoman, fashion designer, and model who has collaborated with numerous fashion and beauty brands through her blog, The Blonde Salad.

Ferragni is the eldest daughter of a family of three girls, born to a dentist father and a Sicilian writer mother, Marina Di Guardo, who also worked as deputy director of the fashion house Blumarine.

At the age of 16, she was recruited by the Beatrice modeling agency in Milan, Italy. After working for the agency for a few years, she retired to pursue other goals.

The Blonde Salad and growing success

Chiara Ferragni, a brunette, wearing sunglasses
Chiara Ferragni, a brunette, wearing sunglasses

In October 2009, she launched her fashion blog The Blonde Salad with her ex-boyfriend, Riccardo Pozzoli.

In December 2011, while still a law student at Bocconi University, she was named the blogger of the moment by Teen Vogue. However, she did not finish her studies.

Collaborations and entrepreneurship

In December 2013, she published an eBook in Italian under the name of The Blonde Salad. She also worked as a model for Guess and collaborated with Steve Madden to design a collection of 9 shoes for spring 2014.

In 2014, her commercial activities earned her approximately 8 million dollars, mainly thanks to her Chiara Ferragni Collection shoe collection.

Television career and other projects

She hosted the TRL Awards in Italy and appeared as a guest on the Italian variety show Chiambretti Night. She also served as a guest judge on season 13 of Project Runway in August 2014.

Recognition and influence

In January 2015, her blog and shoe line, Chiara Ferragni Collection, became a case study at Harvard Business School.

In March, she was chosen for the cover of the April 2015 issue of Vogue España, becoming the first fashion blogger to appear on a Vogue cover.

She was also named global ambassador for Pantene in January 2016 and even had a Barbie doll created in her image in September 2016.

Philanthropy and political commitments

In 2020, Chiara Ferragni and her husband raised over 3 million euros in 24 hours to support the San Raffaele hospital in Milan during the COVID-19 pandemic in Italy.

She also used her social media influence to campaign against the far-right party in Italy.

Personal life

The obsession of many internet users to see Chiara Ferragni naked

Statistics from some search engines reveal that many internet users want to see Chiara Ferragni naked. Although endowed with a very advantageous physique, Chiara is much more than a pin-up: as we have just seen, she is a successful entrepreneur who runs three companies. Her fortune is estimated at 19 million euros.

Chiara and Fedez

Chiara Ferragni during her wedding with rapper Federico Lucia, also known as Fedez
Chiara Ferragni during her wedding with rapper Federico Lucia, also known as Fedez

She began dating Italian rapper Federico Lucia, known as Fedez, in late 2016. They married on September 1, 2018 in Noto, Sicily, and have two children, Leone (born on March 19, 2018 in West Hollywood, California) and Vittoria (born on March 23, 2021 in Milan). The family currently resides in Milan.

Audiovisual media activities

Chiara Ferragni has also made television appearances as a guest judge on shows such as Project Runway, Making the Cut, and Germany’s Next Top Model.

She also starred in a documentary about her life, Chiara Ferragni – Unposted, as well as in a documentary series, The Ferragnez: The Series.

In 2023, she co-hosted the Sanremo music festival.

In 2020, she participated in the song Non mi basta più by Italian rapper Baby K, which reached third place on the Italian charts.

Awards and recognition

Over the years, Chiara Ferragni has received several awards for her influence in the fashion and social media world, including:

  • 2011: One of the Biggest Breakout Street-Style Stars of the Year by The New York Magazine
  • 2013: Inclusion in the list of 500 most influential people in fashion by Business of Fashion
  • 2014-2015: Bloglovin’Best Personal Style blog Award and Bloglovin’Award for Blogger of the Year
  • 2015: Forbes 30 Under 30
  • 2017: Forbes Top Fashion Influencers list
  • 2018: One of the “most influential mothers in the fashion industry” according to Footwear News

Chiara Ferragni is now an essential figure in the fashion and social media world. Her journey, entrepreneurial successes, and global influence make her an example for many aspiring creators and influencers.

Expansion of Chiara Ferragni’s activities

Chiara Ferragni wearing a black floral dress
Chiara Ferragni wearing a black floral dress

Since the launch of her blog, Chiara Ferragni has continued to diversify her activities and collaborate with renowned brands.

In April 2021, she joined the board of directors of Tod’s, a luxury Italian shoe and leather goods company.

In May of the same year, she unveiled the Nespresso × Chiara Ferragni collection on her social media platforms, with a pop-up café to celebrate the collaboration.

In 2022, she announced the launch of her own line of perfumes, adding a new string to her bow.

The impact of social media on Chiara Ferragni’s career

In May 2023, Chiara Ferragni had 29.3 million followers on Instagram. Thanks to this large audience, she monetizes her Instagram sponsorships for tens of thousands of dollars.

Her success on social media has been a major catalyst for her career and has allowed her to conclude lucrative partnerships with fashion and beauty brands.

Chiara Ferragni, a role model for the new generation of influencers

Chiara Ferragni wearing a light shirt tied
Chiara Ferragni wearing a light shirt tied

Chiara Ferragni’s meteoric rise in the world of fashion and social media has inspired many aspiring bloggers and influencers. Her journey proves that it is possible to turn a passion for fashion into a prosperous career, thanks to a smart strategy and a constant presence on social media.

Her success embodies the digital age in which we live, where content creators can build an empire from their mobile phone and an internet connection.

Chiara Ferragni is now an essential personality in the fashion world from social media and has leveraged her influence to create thriving companies.

Her eclectic career, which encompasses fashion, television, music, and collaborations with renowned brands, testifies to her versatility and ambition.

As a pioneer of the fashion blogosphere and an iconic figure of social media influence, Chiara Ferragni will undoubtedly continue to inspire the fashion industry in the years to come.

Chiara Ferragni’s blog and social media