
The inauguration of Donald Trump, on January 20, 2025, in Washington, brought together the most influential figures in the business and political world. Among them, the presence of Bernard Arnault, luxury magnate and president of LVMH, drew attention. Accompanied by several prominent members of his family, he embodies an unprecedented French strategy of economic and diplomatic influence.

Bernard Arnault: the art of dialogue at the top
Bernard Arnault, Europe’s richest man, has positioned himself at the crossroads of international business and diplomatic relations. His invitation to Donald Trump’s inauguration is no coincidence. For several decades, Arnault has cultivated strategic ties with leaders from all walks of life, including the former American president.
In 2019, Trump inaugurated a Louis Vuitton workshop in Texas, in the presence of Arnault. This event marked a fruitful collaboration between LVMH and the American administration, strengthening the French luxury giant’s position in the North American market. Today, his participation in this ceremony sends a clear message: French luxury is an essential player in the global economy.

A family in the service of excellence
Bernard Arnault was accompanied by influential members of his family, highlighting the importance of family in LVMH’s strategy. His eldest daughter, Delphine Arnault, currently heads Christian Dior Couture. She has modernized this legendary house while reinforcing its heritage. Alexandre Arnault, another rising figure in the group, is the deputy CEO of the Wines and Spirits division. This duo embodies the next generation and aspires to combine tradition and innovation.
Bernard Arnault’s son-in-law, the famous Xavier Niel, husband of Delphine and founder of Free, was also present. His connections with the American tech ecosystem, notably through Joshua Kushner, brother of Trump’s son-in-law, strengthen the synergies between the Arnault family and the American economic elites.
France represented: figures in the background
Although other French personalities attended the event, their presence remained in the background compared to Arnault’s aura. Louis Sarkozy, son of former president Nicolas Sarkozy, as well as political figures like Eric Zemmour, Sarah Knafo, and Marion Maréchal, were also on site. But their impact seems minor compared to that of the LVMH emperor, whose economic power transcends French borders.

A visionary strategy in the face of global challenges
Arnault’s investment in the United States is not limited to mere opportunity. His presence aims to protect LVMH’s interests in an economic environment marked by uncertainty. Trade tensions, international competition, and Trump’s protectionist policies make the United States a market eager for security.
By appearing alongside figures like Elon Musk, Mark Zuckerberg, and Jeff Bezos, Bernard Arnault also cements LVMH’s place among global giants. This positioning reinforces his image as a leader capable of engaging with everyone, whether heads of state, investors, or competitors.
A subtle balance between business and politics
However, this strategy carries risks. By showing proximity to Donald Trump, Bernard Arnault could expose LVMH to criticism, particularly in Europe, where public opinion remains divided over the former American president. But Arnault, a shrewd strategist, seems to bet on the political neutrality of his group, preferring to let his economic results speak for themselves.
French luxury as an instrument of influence?
The presence of Bernard Arnault and his family at Donald Trump’s inauguration illustrates a well-mastered global influence strategy. Between economic alliances and diplomacy, the head of LVMH demonstrates that luxury is not just about selling dreams. It also participates in shaping relations between world powers. This family presence, very important also for Trump, marks a new stage in the international expansion of his empire, confirming that French elegance and know-how can also be formidable instruments of power and dialogue.